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Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation by Alexander Schuhmacher, Oliver Gassmann, Markus Hinder

Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation

Alexander Schuhmacher, Oliver Gassmann, Markus Hinder

508 pages missing pub info (view editions)

nonfiction science
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Description

This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experie...

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