Design Emocional - Por que adoramos (ou detestamos) os Objetos do Dia-a-Dia by Donald A. Norman

Design Emocional - Por que adoramos (ou detestamos) os Objetos do Dia-a-Dia

Donald A. Norman

278 pages 2003

14 editions

nonfiction business design psychology informative reflective slow-paced
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...

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