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Book Information
192 pages • hardcover • 4 editions
ISBN/UID: 9781412910330
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 01 Mar 2006
Description
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and ...
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192 pages • hardcover
ISBN/UID: 9781412910330
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 01 Mar 2006
Description
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and ...
Community Reviews
Content Warnings