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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster, Marion Garaus

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Claus Ebster, Marion Garaus

218 pages paperback

2 editions

nonfiction business economics informative medium-paced
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In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the int...

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