Value Proposition Design: How to Create Products and Services Customers Want by Gregory Bernarda, Yves Pigneur, Alexander Osterwalder

Value Proposition Design: How to Create Products and Services Customers Want

Gregory Bernarda, Yves Pigneur, Alexander Osterwalder

320 pages paperback 2013

6 editions

nonfiction business design informative slow-paced
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products an...

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