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Book Information
186 pages • hardcover • first pub 2005 • 10 editions
ISBN/UID: 9780718148652
Format: Hardcover
Language: English
Publisher: Michael Joseph Ltd
Edition Pub Date: Not specified
Description
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell auth...
Community Reviews
Content Warnings
186 pages • hardcover • 2005
ISBN/UID: 9780718148652
Format: Hardcover
Language: English
Publisher: Michael Joseph Ltd
Edition Pub Date: Not specified
Description
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell auth...
Community Reviews
Content Warnings