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704 pages • first pub 1975 (view editions)
ISBN/UID: 9780077842161
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: Not specified
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
Community Reviews
Content Warnings
704 pages • first pub 1975 (view editions)
ISBN/UID: 9780077842161
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: Not specified
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
Community Reviews
Content Warnings