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256 pages • first pub 2011 (view editions)
ISBN/UID: 9781591843832
Format: Hardcover
Language: English
Publisher: Portfolio
Edition Pub Date: Not specified
Description
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford t...
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256 pages • first pub 2011 (view editions)
ISBN/UID: 9781591843832
Format: Hardcover
Language: English
Publisher: Portfolio
Edition Pub Date: Not specified
Description
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford t...