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Record Label Marketing by Paul Allen, Tom Hutchison, Amy Macy

Record Label Marketing

Paul Allen, Tom Hutchison, Amy Macy

449 pages first pub 2005 (view editions)

business informative medium-paced
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Description

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new med...

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