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Hitmakers: How Brands Influence Culture by Ana Andjelic

Hitmakers: How Brands Influence Culture

Ana Andjelic

138 pages paperback

2 editions

nonfiction business
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Description

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand ...

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