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Book Information
400 pages • digital • first pub 2001 • 3 editions
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: 06 Feb 2001
Description
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by ...
Community Reviews
Content Warnings
400 pages • digital • 2001
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: 06 Feb 2001
Description
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by ...
Community Reviews
Content Warnings