All Marketers Are Liars: The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All by Seth Godin

All Marketers Are Liars: The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All

Seth Godin

Audiobook edition missing duration info Add in missing duration information • audio • 2005

10 editions

nonfiction business psychology informative reflective slow-paced
mark as owned
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Description

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually th...

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