Take a photo of a barcode or cover
Read With Others
Book Information
288 pages • digital • first pub 1991 • 10 editions
ISBN/UID: 9780062293008
Format: Digital
Language: English
Publisher: Harper Business
Edition Pub Date: Not specified
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews
Content Warnings
288 pages • digital • 1991
ISBN/UID: 9780062293008
Format: Digital
Language: English
Publisher: Harper Business
Edition Pub Date: Not specified
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews
Content Warnings