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Book Information
612 pages • paperback • 4 editions
ISBN/UID: 9781138684522
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 28 Oct 2017
Description
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with...
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612 pages • paperback
ISBN/UID: 9781138684522
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 28 Oct 2017
Description
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with...