You need to sign in or sign up before continuing.
Take a photo of a barcode or cover
310 pages • first pub 2004 (view editions) user-added
ISBN/UID: 140391527X
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: Not specified
Description
At its heart, marketing seeks to identify, satisfy and supply customers' expectations, their needs and their wants. It is innovation that drives marketing, and the business world is continually indebted to developments in the field of marketing, a...
Community Reviews
Content Warnings
310 pages • first pub 2004 (view editions) user-added
ISBN/UID: 140391527X
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: Not specified
Description
At its heart, marketing seeks to identify, satisfy and supply customers' expectations, their needs and their wants. It is innovation that drives marketing, and the business world is continually indebted to developments in the field of marketing, a...
Community Reviews
Content Warnings