Take a photo of a barcode or cover
—
Nigel Morgan, Annette Pritchard
272 pages • first pub 1998 (view editions)
ISBN/UID: 9780471983415
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehe...
Community Reviews
Content Warnings
—
Nigel Morgan, Annette Pritchard
272 pages • first pub 1998 (view editions)
ISBN/UID: 9780471983415
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehe...
Community Reviews
Content Warnings