Social Influence and Sustainable Consumption by Elizabeth B. Goldsmith

Social Influence and Sustainable Consumption

International Consumer Science

Elizabeth B. Goldsmith

187 pages • missing pub info (view editions)

nonfiction business economics psychology sociology informative medium-paced
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Description

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need f...

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