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346 pages • first pub 2015 (view editions) user-added
ISBN/UID: 9780985957650
Format: Digital
Language: English
Publisher: Content Marketing Institute
Edition Pub Date: 23 June 2015
Description
World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape...
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346 pages • first pub 2015 (view editions) user-added
ISBN/UID: 9780985957650
Format: Digital
Language: English
Publisher: Content Marketing Institute
Edition Pub Date: 23 June 2015
Description
World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape...