Experiences: The 7th Era of Marketing by Robert Rose, Carla Johnson

Experiences: The 7th Era of Marketing

Robert Rose, Carla Johnson

346 pages first pub 2015 (view editions) user-added

nonfiction business
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Description

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape...

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