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361 pages • first pub 2016 (view editions)
ISBN/UID: 9781783522286
Format: Hardcover
Language: English
Publisher: Unbound
Edition Pub Date: 30 June 2016
Description
98% Pure Potato is the untold history of those real-life Mad Men (and women) who first brought consumers into the advertising process. Through interviews with twenty of the industry's very first planners, the authors depict what it was like worki...
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361 pages • first pub 2016 (view editions)
ISBN/UID: 9781783522286
Format: Hardcover
Language: English
Publisher: Unbound
Edition Pub Date: 30 June 2016
Description
98% Pure Potato is the untold history of those real-life Mad Men (and women) who first brought consumers into the advertising process. Through interviews with twenty of the industry's very first planners, the authors depict what it was like worki...