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Marketing: A Very Short Introduction by Kenneth Le Meunier-Fitzhugh

Marketing: A Very Short Introduction

Very Short Introductions #663

Kenneth Le Meunier-Fitzhugh

160 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Very Short Introductions Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides c...

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