Marketing: A Very Short Introduction by Kenneth Le Meunier-Fitzhugh

Very Short Introductions #663

Marketing: A Very Short Introduction

Kenneth Le Meunier-Fitzhugh

160 pages paperback

3 editions

nonfiction business economics informative medium-paced
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Very Short Introductions Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides c...

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