Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On

Jonah Berger

210 pages digital 2013

24 editions

nonfiction business psychology informative lighthearted fast-paced
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...

Show More

Community Reviews

Loading...

Content Warnings

Loading...