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Book Information
320 pages • hardcover • first pub 2017 • 2 editions
ISBN/UID: 9781944869489
Format: Hardcover
Language: English
Publisher: OR Books
Edition Pub Date: 27 Feb 2018
Description
An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last cent...
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Content Warnings
320 pages • hardcover • 2017
ISBN/UID: 9781944869489
Format: Hardcover
Language: English
Publisher: OR Books
Edition Pub Date: 27 Feb 2018
Description
An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last cent...
Community Reviews
Content Warnings