The IBM Way: Insights Into the World's Most Successful Marketing Organization by F.G. Rodgers, Robert L. Shook

The IBM Way: Insights Into the World's Most Successful Marketing Organization

F.G. Rodgers, Robert L. Shook

235 pages • first pub 1986 (view editions)

nonfiction business informative medium-paced
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Description

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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