We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring

We First: How Brands and Consumers Use Social Media to Build a Better World

Simon Mainwaring

256 pages • first pub 2011 (view editions)

nonfiction business economics sociology informative reflective medium-paced
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Description

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loy...

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