Consumer Behavior: Buying, Having, and Being by Michael Solomon

Consumer Behavior: Buying, Having, and Being

Michael Solomon

624 pages hardcover

6 editions

nonfiction business economics challenging informative medium-paced
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Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about our...

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