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263 pages • first pub 2003 (view editions)
ISBN/UID: 9780749439477
Format: Hardcover
Language: English
Publisher: Kogan Page Ltd
Edition Pub Date: 03 May 2003
Description
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. Why CRM Doesn't Work analyses why there have been so many failures and shows, through examples and case studies, how to stop l...
Community Reviews
Content Warnings
263 pages • first pub 2003 (view editions)
ISBN/UID: 9780749439477
Format: Hardcover
Language: English
Publisher: Kogan Page Ltd
Edition Pub Date: 03 May 2003
Description
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. Why CRM Doesn't Work analyses why there have been so many failures and shows, through examples and case studies, how to stop l...
Community Reviews
Content Warnings