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Book Information
161 pages • paperback • 1 edition
ISBN/UID: 9781933199153
Format: Paperback
Language: English
Publisher: Racom Communication
Edition Pub Date: 09 Jun 2008
Description
Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organiz...
Community Reviews
Content Warnings
161 pages • paperback
ISBN/UID: 9781933199153
Format: Paperback
Language: English
Publisher: Racom Communication
Edition Pub Date: 09 Jun 2008
Description
Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organiz...
Community Reviews
Content Warnings