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704 pages • first pub 2001 (view editions)
ISBN/UID: 9780072501070
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 24 September 2001
Description
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of “when to use, how to use, ...
Community Reviews
Content Warnings
704 pages • first pub 2001 (view editions)
ISBN/UID: 9780072501070
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 24 September 2001
Description
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of “when to use, how to use, ...
Community Reviews
Content Warnings