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248 pages • digital • first pub 2011 • 5 editions
ISBN/UID: 9780231527965
Format: Digital
Language: English
Publisher: ColumbiaBusinessSchoolPublishing
Edition Pub Date: Not specified
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, tech...
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248 pages • digital • 2011
ISBN/UID: 9780231527965
Format: Digital
Language: English
Publisher: ColumbiaBusinessSchoolPublishing
Edition Pub Date: Not specified
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, tech...