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Marketing: Real People, Real Decisions by marshall Solomon, marshall Solomon, Greg W. Marshall, Elnora W. Stuart

Marketing: Real People, Real Decisions

marshall Solomon, marshall Solomon, Greg W. Marshall, Elnora W. Stuart

missing page info Add in missing page information first pub 1996 (view editions)

informative slow-paced
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Why choose Real People, Real Decisions? Decision-making focus. The complexity of the decisions faced by Canadian marketers in today’s technology-intensive, hyper-competitive, global business environment is both exciting and challenging. Unlike oth...

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