Iconic Advantage: Don't Chase the New, Innovate the Old by Dave Birss, Soon Yu

Iconic Advantage: Don't Chase the New, Innovate the Old

Dave Birss, Soon Yu with Charlie Thurston (Narrator)

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nonfiction business informative slow-paced
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Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end ...

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