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Book Information
213 pages • digital • first pub 1980 • 14 editions
ISBN/UID: 9780071705875
Format: Digital
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: Not specified
Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...
Community Reviews
Content Warnings
213 pages • digital • 1980
ISBN/UID: 9780071705875
Format: Digital
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: Not specified
Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...
Community Reviews
Content Warnings