Cultural Tourism by Bob McKercher, Hilary Du Cros

Cultural Tourism

Bob McKercher, Hilary Du Cros

340 pages paperback

5 editions

nonfiction business economics travel informative medium-paced
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Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produ...

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