Well-Designed: How to Use Empathy to Create Products People Love by Jon Kolko

Well-Designed: How to Use Empathy to Create Products People Love

Jon Kolko

224 pages hardcover 2014

2 editions

nonfiction business design informative slow-paced
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From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consum...

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