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Book Information
224 pages • hardcover • first pub 2014 • 2 editions
ISBN/UID: 9781625274793
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Nov 2014
Description
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consum...
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224 pages • hardcover • 2014
ISBN/UID: 9781625274793
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Nov 2014
Description
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consum...