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Book Information
432 pages • hardcover • first pub 2014 • 8 editions
ISBN/UID: 9780393241129
Format: Hardcover
Language: English
Publisher: W. W. Norton Company
Edition Pub Date: Not specified
Description
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary wate...
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Content Warnings
432 pages • hardcover • 2014
ISBN/UID: 9780393241129
Format: Hardcover
Language: English
Publisher: W. W. Norton Company
Edition Pub Date: Not specified
Description
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary wate...
Community Reviews
Content Warnings