Handbook of Research on Narrative Advertising by

Springer International Handbooks of Education

Handbook of Research on Narrative Advertising

360 pages hardcover

732 editions

nonfiction education health challenging informative medium-paced
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Description

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is...

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