Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge) by Martin Mocker, Cynthia M. Beath, Jeanne W. Ross

Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge)

Martin Mocker, Cynthia M. Beath, Jeanne W. Ross

208 pages • 2019

2 editions

nonfiction business technology informative slow-paced
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Description

Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the ...

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