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362 pages • first pub 2004 (view editions)
ISBN/UID: 9780136026600
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
Community Reviews
Content Warnings
362 pages • first pub 2004 (view editions)
ISBN/UID: 9780136026600
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
Community Reviews
Content Warnings