A Framework for Marketing Management by Philip Kotler

A Framework for Marketing Management

Philip Kotler with Kevin Lane Keller

362 pages paperback 2004

3 editions

nonfiction business reference informative slow-paced
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

Community Reviews

Loading...

Content Warnings

Loading...