Offensive Marketing by Warren J. Keegan, J. Hugh Davidson

Offensive Marketing

Warren J. Keegan, J. Hugh Davidson

430 pages first pub 1972 (view editions)

informative medium-paced
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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effective...

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