The End of Marketing as We Know It by Sergio Zyman

The End of Marketing as We Know It

Sergio Zyman

272 pages paperback

1 edition

nonfiction business economics informative medium-paced
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Marketing today doesn't work. Or so says the Aya Cola, Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing th...

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