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240 pages • first pub 2005 (view editions)
ISBN/UID: 9780471703082
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 29 April 2005
Description
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five...
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Content Warnings
240 pages • first pub 2005 (view editions)
ISBN/UID: 9780471703082
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 29 April 2005
Description
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five...
Community Reviews
Content Warnings