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270 pages • missing pub info (view editions)
ISBN/UID: 9780470028353
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 February 2007
Description
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you en...
Community Reviews
Content Warnings
270 pages • missing pub info (view editions)
ISBN/UID: 9780470028353
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 February 2007
Description
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you en...
Community Reviews
Content Warnings