Chaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler, John A. Caslione

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Philip Kotler, John A. Caslione

206 pages • first pub 2009 (view editions)

nonfiction business economics informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that ta...

Read more

Community Reviews

Loading...

Content Warnings

Loading...