The Franchise Era: Managing Media in the Digital Economy by Heather Lea Birdsall, Alexander Champlin, Monica Sandler, Jennifer Gillan, Matthew Thomas Payne, Daniel Herbert, Rayna Denison, Andreas Rauscher, Stephen Mamber, Brian Ruh, Bryan Hikari Hartzheim, Derek Johnson, James Fleury

The Franchise Era: Managing Media in the Digital Economy
Traditions in American Cinema

Heather Lea Birdsall, Alexander Champlin, Monica Sandler, Jennifer Gillan, Matthew Thomas Payne, Daniel Herbert, Rayna Denison, Andreas Rauscher, Stephen Mamber, Brian Ruh, Bryan Hikari Hartzheim, Derek Johnson, James Fleury

336 pages • first pub 2019 (view editions)

informative reflective medium-paced

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Description

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture....