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388 pages • missing pub info (view editions)
ISBN/UID: 9781349511891
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 26 May 2010
Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve succ...
Community Reviews
Content Warnings
388 pages • missing pub info (view editions)
ISBN/UID: 9781349511891
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 26 May 2010
Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve succ...
Community Reviews
Content Warnings