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Book Information
384 pages • paperback • 1 edition
ISBN/UID: 9780333613511
Format: Paperback
Language: English
Publisher: MacMillan
Edition Pub Date: 06 May 1994
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the conc...
Community Reviews
Content Warnings
384 pages • paperback
ISBN/UID: 9780333613511
Format: Paperback
Language: English
Publisher: MacMillan
Edition Pub Date: 06 May 1994
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the conc...
Community Reviews
Content Warnings