Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita Elberse

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

Anita Elberse

missing page info Add in missing page information 2013

7 editions

nonfiction business music informative medium-paced
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL ? along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publish...

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