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655 pages • first pub 2010 (view editions)
ISBN/UID: 9780273706830
Format: Paperback
Language: English
Publisher: Pearson Education
Edition Pub Date: 14 June 2010
Description
Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and ...
Community Reviews
Content Warnings
655 pages • first pub 2010 (view editions)
ISBN/UID: 9780273706830
Format: Paperback
Language: English
Publisher: Pearson Education
Edition Pub Date: 14 June 2010
Description
Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and ...
Community Reviews
Content Warnings