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Book Information
200 pages • paperback • first pub 2002 • 3 editions
ISBN/UID: 9780131485259
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 Apr 2002
Description
The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students creat...
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Content Warnings
200 pages • paperback • 2002
ISBN/UID: 9780131485259
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 Apr 2002
Description
The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students creat...
Community Reviews
Content Warnings