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256 pages • paperback • 5 editions
ISBN/UID: 9781844452637
Format: Paperback
Language: English
Publisher: Learning Matters
Edition Pub Date: 20 Apr 2009
Description
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event...
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256 pages • paperback
ISBN/UID: 9781844452637
Format: Paperback
Language: English
Publisher: Learning Matters
Edition Pub Date: 20 Apr 2009
Description
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event...